COMPANY: Cooks on the Curb – now Cook's Pimento Cheese & Spreads
SCENARIO: Company name change
URL: Solution made to update Cooksonthecurb.com to SpreadCooks.com for ease of use and recognition
DETAILS: Started as a food truck in 2016. The products are based on the owner's grandma's pimento cheese. The products are sold at many stores and farmer's markets around Knox County, Tennessee and the surrounding counties.
Label's primary focus was to be consistent and bold. We also needed to make a top and side label to maximize retail presentation options yet easily applied. Since the family of products is growing, we wanted a label design that could grow, too. The labels pay homage to the 'wheel' design from the previous logo that represented where the company started as a food truck. (Not shown are the newly made cheese spreads – coming soon!)
Re-imaging a brand when it is growing is jumping on a treadmill while in motion. Good thing we like to run.
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